Four weeks to a clear go/no-go.

Discovery workshops with your team and interviews with the people who will use the thing, so the problem is described by them, not by us.

What people are trying to get done, how much it matters to them and how well it is served today. The gaps are where the opportunity is.

The idea, written down as a set of hypotheses with a success measure for each, so everyone knows what is being tested and what would prove it wrong.

What the interviews and data actually say, synthesised into findings, alongside what already exists in the market and what it would cost you to compete with it.

Initial success metrics you can measure against later, and a discovery report that ends in a recommendation rather than a list of options.

Everything from the sprint lives in Wayfinder, our own discovery and planning platform: users, jobs, findings and hypotheses, linked together.

If you go ahead, the product storyboard is built from that record, so every feature keeps the reasoning behind it: who needs it, what job it serves and what evidence supports it.