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Why you should consider moving to a headless CMS

Dan Navfield

Content is a vital component of digital transformation and with that comes an increased need for better content management. While traditional content management systems (CMS) confines content creators to only deliver on the web, a headless CMS can deliver content on any channel, from mobile and web applications to smartwatches and IoT devices.

A headless CMS, such as Storyblok, can:

  • give you flexibility and freedom, with 'content at the core' for omnichannel excellence

  • future-proof your digital strategy

  • improve website performance

  • enhance cybersecurity

  • be the cornerstone of your composable digital experience platform.

Storyblok's Headless CMS gives you the flexibility to integrate with any technology and publish to any frontend.

Flexibility and freedom of a headless CMS

A traditional CMS is really two applications: one that manages back-end authoring and one that manages content delivery (the presentation layer).

With the separation of the backend (content repository) from the frontend (the display layer), you have unparalleled flexibility. Your content can be effortlessly repurposed across various platforms and devices, adapting seamlessly to diverse user experiences.

Transitioning to modern technologies like a headless CMS and the ‘composable’ approach not only enhances user experiences but also bolsters connectedness within an organisation's digital ecosystem.

Put content at the core with a content hub in your digital ecosystem.

Put 'Content at the Core' for omnichannel excellence

Today's digital audience isn't confined to desktops. They explore your content on smartphones, tablets, wearables, and even voice-activated devices.

A headless CMS allows you to create content once and deliver it consistently across all channels. Whether it's a website, a mobile app, or an IoT device, your content remains coherent and engaging, enhancing your brand's presence in the digital sphere.

First, you need to put content at the core.

What is 'Content at the Core'?

The concept of 'Content at the Core' refers to the approach of managing a large, complex network of websites where content is considered the central asset around which all digital strategies revolve.

This approach emphasises the importance of quality, consistency, and governance of content across the entire digital ecosystem.

In a large network of websites, especially for government organisations or multinational corporations, a variety of content needs to be managed, ranging from textual and visual content to structured data. This content needs to be coherent, accurate, and up-to-date across all platforms to deliver a consistent and unified user experience.

When you embrace 'Content at the Core', you're acknowledging that content is not just a by-product of the web presence, but rather the essential component driving the entire digital strategy.

Create once, publish everywhere

Putting content at the core with a headless CMS enables a 'Create Once, Publish Everywhere' (COPE) approach. This means you can eliminate the need for republishing and ensure content consistency.

The content, created and stored once, can be pushed across different sites and platforms via APIs. This ensures accuracy as it:

  • minimises manual updates

  • reduces the risk of errors

  • keeps content synchronised across all channels.

Uncorking potential with a headless CMS

Putting content at the core with a Headless CMS gave Treasury Wine Estates a modern, innovative and flexible base to build meaningful, connected web experiences, while being high-performance, cost-effective and easy to use.

Read our case study: Uncorking potential at Treasury Wine Estates.

Treasury Wine Estates are responsible for how their wines are made and marketed via 70+ individual brand websites,

Future-proof your digital strategy

The digital landscape is marked by rapid advancements. What's in trend today might become obsolete tomorrow. A headless CMS future-proofs your digital strategy. It enables you to integrate new technologies and platforms seamlessly without overhauling your entire system. Embracing emerging technologies like AI, AR, and VR becomes significantly easier, ensuring your brand stays at the forefront of innovation.

Improve website performance

In the world of digital experiences, speed is paramount. A headless CMS allows you to optimise your website's performance by decoupling the backend and frontend. This separation allows you to optimise the presentation layer (using approaches such as static site generation). This means your website loads faster and provides a better user experience.

This helps to improve user satisfaction and also positively impacts your SEO, ensuring your content reaches a wider audience.

Enhance cybersecurity

With great digital power comes great responsibility. A Headless CMS often comes with robust security features. Since the backend is decoupled from the frontend, potential vulnerabilities in the presentation layer don't compromise the integrity of your content repository. This separation adds an extra layer of security, safeguarding your valuable content and user data.

Presentation layers also generally have fewer vulnerabilities.

Embrace the future today

Embracing a Headless CMS is not a choice; it's a strategic move that will help your business survive in today's digital world. In doing so, you receive greater flexibility in how you manage your content, a smarter way to deliver a cohesive brand experience across a number of channels, and future-proof your digital ecosystem.

We encourage you to take this step and transform your digital presence into an agile, adaptive, and cohesive brand.

Contact us today for a free consultation if you need help moving to a new headless platform.